Web Analytics Talents Wanted in Accenture

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[b:304ohlda]Capability Network Web Analytics Consultant[/b:304ohlda]

Accenture has established a distributed management consulting model that provides specialized industry, functional and analytics skills based in a network of prominent global locations, to help clients address their most pressing issues and pursue opportunities with greater flexibility and speed. Called the Capability Network, it consists of over 2,000 of our 18,000 management consultants and complements our in-country teams to deliver cutting-edge expertise and measurable value to our clients. Rapidly expanding, the Capability Network is a highly strategic initiative designed to reinvent management consulting and build competitive advantage on a global scale.

As part of the Capability Network, you will always have the backing of the established brand of Accenture Management Consulting. You will find a stimulating environment where you will work with prestigious global clients on diverse and challenging projects that deliver real business outcomes, enabling you to increase your skillset and knowledge and enhance your career development. Your impact will be truly global as you work as part of a highly specialized team, combining overseas client-site work with opportunities based locally, and contribute to high performance through continuous collaboration and knowledge sharing. For more information visit <!-- w --><a class="postlink" href="http://www.accenture.com/capabilitynetwork">www.accenture.com/capabilitynetwork</a><!-- w -->

[u:304ohlda]Position Summary[/u:304ohlda]

The primary responsibility for the role is to help deliver on Digital engagements (analytics, marketing, operational) for our clients primarily across Life Sciences industry (and potentially Retail / CPG as well). The person is also expected to contribute towards building thought capital and conducting value chain analysis for digital sales &amp; marketing in the industry.
The person should be able to manage digital projects end-to-end and consult clients on various digital aspects (increase web traffic, increase online conversion, reduce online marketing costs, etc.). The person should also be able to consult on online and offline data management, web analytics tool implementation and usage, SEO / SEM, design and execution of digital marketing campaigns, website optimization / customization, and BI reporting.
Resourceful, creative and motivated individual. The successful candidate will have strong project management, consultative and business skills in addition to digital ability, as well as also be exposed to the challenges of using analytics in a digital business setting.

Duties and Responsibilities
•        Ability to solution and manage digital projects (marketing, analytics, operational)
•        Act as SPOC for client PM for all aspects of digital project management and delivery
•        Work in collaboration with the client PM to
o        partner with client teams to understand business problems and marketing strategies
o        gather business requirements from multiple sources i.e. product managers, development teams, and functional group members
o        engage the client teams and their agency(ies) and agree on the digital marketing plan and tactics, layouts, required modifications, specifications, technical requirements, etc.
o        Receive all assets, data, files and technical details developed by the client / agencies
•        Support UAT with client teams and support the client PM in coordinating the approval process
•        Develop and articulate recommendations based on rigorous analysis / assessment
•        Perform root cause analysis of digital performance issues and drive resolution by partnering with cross-functional teams and track the success of corrective actions taken to resolve issues
•        Analyze digital data using statistical models, reports and quantitative ad-hoc analysis to develop actionable recommendations
•        Manage a team of digital / analytics / technical resources to ensure that deliverables are met with quality and in a timely manner
•        Drive creation of value offerings
•        Onsite support may be required depending upon business requirements
Requirements
•        6+ years of overall experience, with majority in digital marketing / management.
•        Require an engineering or sciences background. Post Graduate. MBA preferred.
•        Digital analytics, project / program management and client consulting experience
•        Excellent communication skills and ability to interact with all levels of end users and technical resources. Knowledge of multiple languages preferred.
•        Proficiency in web analytics tools (Omniture SiteCatalyst, Web-Trends, Google Analytics, etc.)
•        Proficiency in SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies and experience in measuring success of SEM and SEO campaigns / efforts
•        Basic understanding of statistics
•        Advanced MS Excel and MS PowerPoint skills

If you are interested in this role, please send your CV to <!-- e --><a href="mailto:ruby.li@accenture.com">ruby.li@accenture.com</a><!-- e -->